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What is a Canadian? … the embodiment of the human spirit of freedom.

There was a report in the world news that someone in Pakistan had placed an ad in a newspaper with an offer of a reward to anyone who killed a Canadian-any Canadian. Who in God’s name would want to...

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Reflections on the Olympics 2016

The games of the XXXI Olympiad are just over. The two-week event featured amazing athletic feats, spectacular shows of teamwork, touching personal narratives, and inspiring examples of hard work paying...

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Happy 150th birthday Canada! Let’s Celebrate!

July 1 is Canada’s 150th anniversary. For those readers of my blog who are not from Canada, the historical moment we commemorate is Confederation when a number of politicians in 1867 signed a document...

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2011 Workshop and Webinar Schedule Social Marketing & Branding

I am off to Dublin to attend the World Conference in social marketing in Dublin this coming weekend  where I will be chairing the Getting Strategic Session http://wsmconference.com/ I will also be...

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How Canada Lost its Inferiority Complex.

Looking back the past 15 years I must say things have changed in our country. Once the butt of jokes from my American friends, Canada today, is in far better shape financially then our neighbours to...

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Most Important Event in Public and Non Profit Marketing in 2011

Next week is the biggest week  for the Centre of Excellence for Public Sector Marketing  as it’s the second year that our organization CEPSM is running the MARCOM Annual Forum,  For all of you newbies,...

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Social Marketing in Public Health Conference

21st Annual Social Marketing in Public Health Conference Sheraton Sand Key Resort  Clearwater Beach, Florida Training Academy: June 15–16, 2011 Main Conference: June 17–18, 2011   NOW INCLUDING A...

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What is A Canadian?

In today’s Ottawa Citizen I read and article by Drew Gough titled A wanderer’s guide to patriotism. The author seems to be struggling with his Canadian identity and understanding what it is to be a...

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Public Sector Decision Making 101or How to Kill a Dead Horse

Someone sent me this and I thought I would share with my readers. Enjoy. The tribal wisdom of the Dakota Indians in the United States, passed down from generation to generation, says that when you...

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Are our Universities Broken?

A controversial article in the Globe and Mail on Universities  provides some perspective and insights on some of the challenges at academic institutions, particularly undergraduate programs. Most...

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Bye bye, Miss American Pie

Just got back from vacation and spent a fair bit of time listening and watching the US news. I have always been a tremendous admirer of the USA. I love their entrepreneurship and as a marketer have...

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“Strategy without tactics is the slowest route to victory. Tactics without...

Marketing is divided into two parts: (1) marketing strategy and (2) marketing tactics. But most people think it is about tactics. In my experience when I hear someone tell me that they don’t have...

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Branding in Politics Fact or Fiction

Political branding is always something that intrigued me as in some ways it is one of the purest forms of marketing.  Those in politics are wise to understand the principles of positioning, brand...

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Strategic Sponsorship Marketing For Municipal Governments

In my blog THE CASE FOR MUNICIPAL MARKETING , I discussed the importance of marketing for Municipal governments. In these very difficult financial times, municipalities are looking for ways to generate...

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Happy Canada Day from the Centre of Excellence for Public Sector Marketing

There was a report in the world news that someone in Pakistan had placed an ad in a newspaper with an offer of a reward to anyone who killed a Canadian-any Canadian. Who in God’s name would want to...

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